Section 05
Products & Value Ladder
From free quiz to $50K/year elite concierge — every tier delivers value
TL;DR
BioForge is not just a peptide store — it's a full longevity platform built around a trust-first customer journey. A free quiz funnel (7-10 questions) generates a personalized health score, captures emails, and builds a waitlist. $365 one-time gets you blood work (100+ biomarkers) + your FIRST telehealth consultation + a personalized protocol recommendation — this IS the solution, not just the problem. That naturally funnels into peptide subscriptions: $299-399/month (Essential), $499-699/month (Performance), or $799-999/month (Longevity with pre-filled pens). The $5-50K/year concierge tiers are in the roadmap for Year 2-3, not at launch. No standalone $29/month app tier — the app exists but is INCLUDED in paid plans. Pre-filled pens are the key differentiator: NOBODY else offers them for specialty peptides.
BioForge is a full longevity platform built around a trust-first value ladder. Every customer enters through a free quiz, gets a personalized health score, and joins the waitlist. The $365 blood work package includes the FIRST consultation and protocol recommendation — it's the funnel, not a standalone product. After seeing their numbers and talking to a doctor, the natural next step is peptide therapy. People don't subscribe on day 1 — the journey is: Quiz -> Blood work -> First consultation -> First single peptide order -> Results -> THEN subscription. The app (AI-powered recommendations, progress tracking) is included in all paid tiers, not sold separately. Pre-filled pens for BPC-157, TB-500, CJC-1295/Ipamorelin are BioForge's first-mover advantage — no competitor offers this format for specialty peptides.
BPC-157
Recovery & Healing
Body Protection Compound-157 — the #1 recovery peptide for people who train hard. Accelerates healing of muscles, tendons, ligaments, and joints. Available as pre-filled pen (BioForge exclusive) or traditional vial.
TB-500 (Thymosin Beta-4)
Recovery & Healing
A powerful recovery peptide that stacks perfectly with BPC-157. Promotes tissue repair, reduces inflammation, and improves mobility. Available as pre-filled pen in Longevity tier.
CJC-1295 + Ipamorelin
Growth Hormone Releasing
The flagship performance stack. Stimulates natural growth hormone release for better recovery, leaner body composition, and deeper sleep. Available as pre-filled pen.
Semaglutide (Compounded)
Body Composition
GLP-1 receptor agonist for body recomposition — preserving muscle while cutting bodyfat. The active ingredient in Ozempic/Wegovy.
Epitalon
Anti-Aging & Longevity
The ultimate longevity peptide. Only known substance shown to activate telomerase in human somatic cells.
PT-141 (Bremelanotide)
Sexual Health
FDA-approved for sexual dysfunction. Works via melanocortin receptors — completely different mechanism than Viagra/Cialis.
Thymosin Alpha-1
Longevity & Immune Defense
Immune-modulating peptide approved in 35+ countries. Essential for those who train hard and want long-term health resilience.
Semax
Cognitive Performance
Synthetic neuropeptide for mental edge. Enhances focus, memory, and cognitive performance under stress.
GHK-Cu
Anti-Aging & Longevity
Copper peptide with powerful regenerative properties. Accelerates tissue remodeling, supports connective tissue, promotes hair density.
NAD+ Injections
Anti-Aging & Longevity
Nicotinamide adenine dinucleotide — cellular energy and repair. Critical for mitochondrial function and aging.
Value Ladder
FREE: Quiz Funnel + Waitlist
$07-10 question quiz that generates a personalized health score. Captures email, segments users by health goals, builds waitlist (like Function Health's 500K waitlist). Creates scarcity and hype. 70-80% completion rate, 40-60% lower CPA than traditional funnels. Educates about latent demand: "Why do you feel tired at 40?"
Blood Work + First Consultation
$365 one-timeBlood work (100+ biomarkers via Quest/LabCorp) + FIRST telehealth consultation + personalized protocol recommendation. This is the SOLUTION, not just the problem. Cost to BioForge: $50-100 wholesale blood work + $50-80 telehealth = $100-180 total. Break-even or loss leader that naturally funnels to peptide subscriptions. "Here's what your numbers show, here's what I recommend."
ESSENTIAL
$299-399/mo1 peptide protocol (e.g., BPC-157 OR semaglutide OR CJC-1295+Ipamorelin) + quarterly blood markers + async physician access. Entry-level prescription tier. First order can be a single month (not forced subscription) to build trust.
PERFORMANCE
$499-699/mo2-3 peptide stack (e.g., BPC-157 + TB-500 + CJC-1295/Ipamorelin) + quarterly comprehensive blood work + monthly physician call. Serious optimization tier. Wholesale peptide cost: ~$70-120/month.
LONGEVITY
$799-999/moFull protocol (3-4 peptides) + DNA test (one-time, included in first month) + bi-weekly physician consultations + PRE-FILLED PENS (key differentiator). Premium tier with maximum convenience. $999/month is the CEILING for telehealth — above that requires physical presence.
CONCIERGE (Year 2-3 Roadmap)
$5-10K/yrDedicated medical team + everything above + priority access. Expansion tier NOT at launch. Added once base tiers prove product-market fit.
ELITE (Year 2-3 Roadmap)
$25-50K/yrFull 360-degree medical team + concierge 24/7 access + advanced imaging referrals. Expansion tier NOT at launch. Competes with Fountain Life but fully remote.
Delivery Formats
Pre-Filled Pens (BioForge Exclusive)
30% (growing — primary differentiator) of ordersIndustry first for specialty peptides. Eliminates needle phobia, no reconstitution needed. Justifies 2-3x price premium over vials (Zepbound pen = $1,086 vs vial = $349-499). Available for BPC-157, TB-500, CJC-1295/Ipamorelin in Longevity tier.
Subcutaneous Injection (Vial)
40% of ordersTraditional format. Requires reconstitution with bacteriostatic water. Standard across all competitors.
Sublingual
15% of ordersUnder-the-tongue liquid drops. Non-invasive alternative for select peptides.
Nasal Spray
10% of ordersFor select peptides (Semax, PT-141). Easy administration.
Oral Capsule/Tablet
5% of ordersLowest bioavailability but highest compliance. Available for BPC-157, semaglutide.